Amid the COVID-19 pandemic, a shift to remote working for a majority of the workforce has put forth unique challenges, including difficulties in internal communication and accessing the required information and a drop in employees’ productivity and motivation levels. As such, companies must remain agile and adapt technologies that enhance remote employee workflows. Therefore, modern intranets are needed more than ever.
Traditional intranets have failed over time, owing to certain limitations and drawbacks that limit their scope. A study found 48% of organizations consider poor search functionality as a significant intranet challenge. While 37% and 22% of companies feel a siloed system of records and lack of integrations, respectively, are reasons why intranets fail.
As the workforce continues to operate from dispersed locations, modern intranets must overcome such obstacles to increase adoption and enhance communication, collaboration, employee satisfaction, and engagement.
Below, we present an insight into why intranets fail and the five most common intranet challenges to overcome.
Employees are not interested in every piece of information related to the company. As such, an intranet will not appeal to the users unless the content provided isn’t customized according to their roles and responsibilities.
The unending pile of knowledge stored within the intranet is of no use if employees can’t access the right information at the right time, based on their activities, geography, role and team, interests, etc., especially in times of a crisis.
Therefore, the lack of personalization is one of the most significant reasons why intranets fail to secure higher adoption rates.
The ability to “search” for information is one of the most vital features of an intranet. According to Mckinsey, employees spend 1.8 hours every day and approx 9.3 hours per week searching and gathering information.
As employees work from geographically dispersed locations, it gets even more critical for them to locate information quickly to ensure higher productivity. In such a situation, the traditional enterprise search that is merely based on keywords won’t suffice and is one of the significant reasons why intranets fail.
Therefore, an intranet must deliver smart search experiences with an enterprise search function that –
Over 80% of enterprise content is unstructured in the form of memos, emails, images, videos, text documents, and much more. While the data holds immense value, traditional intranets cannot explore this data, uncover hidden insights, and find meaningful relationships to help make better decisions.
To increase adoption, modern intranets must be nourished with AI-powered knowledge mining tools that enable employees to access unstructured data seamlessly. Knowledge mining includes three phases –
Traditional intranets usually cannot be used to send targeted information and news to specific groups of employees. This capability becomes supercritical when your workforce works remotely and you need to constantly send personalized communications to different audiences.
Modern intranets have powerful content targeting features that can be used to target messages to different groups. Broadcasters can filter audiences based on their roles, responsibilities, locations, seniority, languages, etc. and send targeted communications.
A traditional intranet served as a simple internal go-to webpage for news, policies, corporate documents, and the employee phone book. Consequently, employees were required to switch between apps to find information and perform day-to-day tasks.
However, modern intranets manifest as a collection of collaboration tools, an internal communications platform, a content management system, a knowledge-sharing space, and even a virtual water-cooler.
Thus, a modern intranet can act as a unified digital workspace, in which employees can collaborate, communicate, access information, brainstorm ideas, and get work done. They eliminate siloes by providing integrations with legacy business apps and organization-wide tools.
As highlighted above, companies must deploy modern intranets to overcome the various limitations of traditional intranets and build a scalable, future-proof digital workspace that addresses the different needs of employees.
At Acuvate, we help our clients build and deploy a robust SharePoint intranet with Mesh 3.0, our autonomous AI-enabled SharePoint intranet solution. Mesh uses technologies like artificial intelligence, natural-language processing, and machine learning to deliver personalized content recommendations, improve knowledge discovery, and extend the intranet reach by providing seamless integrations with various LoB systems.
Some of the exciting capabilities of Mesh include –
If you’d like to learn more about this topic, please feel free to get in touch with one of our customer service transformation experts for a personalized consultation.
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