20 Sep
How does employee experience impact your digital transformation?
The pandemic has affected many facets of the business leading to the execution of digital transformation services. Organizations that hadn’t gone for the strategy post-pandemic are the most vulnerable ones. The swift shift to the remote culture has shed light on the digital gaps. Software issues, poor communication, employee dissatisfaction, and weak spots in an organization’s security are the bridges noticed upon the onset of the remote culture.
According to Deloitte, 87% of companies think going digital will disturb their business, but only 44% were equipped for potential digital disruption.
Post-digital chaos, organizations got a clear idea to prioritize the digital transformation as they adapt to new ways of working. However, each organization hurries to become more digital because of all the advantages it offers to customers but forgets the experience and transformation employees have to undergo. A genuine fruitful change happens inside an organization and then with their employees.
Why do we need to prioritize employee experience?
Achieving a good employee experience just by timely paychecks is just not enough, businesses need to focus on other areas as well. Employee experience is achieved when all the aspects of the employee lifecycle are taken care of. It starts with the recruitment process, the quality of onboarding, the training and development process, appreciation and recognition activities, etc.—every stage needs to be considered and analyzed.
And it is good to be attentive to this area of business. According to MIT, the organizations that achieve the right employee experience will have twice the customer satisfaction and innovation and also generates 25% of higher profits than those that don’t. For a company to have increased employee retention, employee engagement, productivity, and performance—employee experience needs to be prioritized. Moreover, customer satisfaction is positive when employees are happy. Now, it makes sense to prioritize employee experience.
Drivers of employee experience—
- The right set of tools: The use of outdated tools and technology are one of the many reasons for the failure in employee productivity and their performance. Employers need to track the adoption of the new tech and make sure that it is easy to use as the employees resist using the new tools that are being introduced.
- Training and development process: Most employees want to excel in their careers, upskill their knowledge within the organization. Workers tend to leave their jobs due to the lack of career development opportunities in their current organization. Employees need to upgrade their knowledge and should be ready to take the responsibilities of a senior role, with proper learning and development.
- Corporate social responsibility: A socially responsible company strengthens the company’s image and brand. Employers pay attention to what their employees care about, thereby making the workforce happier and fulfilled. It boosts employee’s morale and leads to greater productivity in the workforce. Neilson Global survey says that around 66% of employees prefer to work in companies that prioritize corporate responsibilities.
- Workforce Flexibility: Employers need to prioritize offering flexibility to their workforce that best suits their needs. For instance, allowing the employees to work from home or office as per their choice. Flexibility has got the frameworks for both sides of the business- encouraging work-from-home model and the redefinition of work office policies offers enhanced productivity, employee satisfaction, and improved work-life balance.
Employee experience impacts digital transformation—
Most importantly, employees are the drivers of digital transformation, and their requirements, expectations need to be prioritized that should influence the direction of the organization’s digital strategy. Employees are the crucial stakeholders of digital transformation services. Businesses need to think about how to go past the c-suite and start considering the workers as they are the ones who will be working on new technology and process their daily tasks with it.
1. Customer satisfaction:
Organizations need to understand how customer satisfaction evolved in the process of digital transformation. Employee experience is the key to improve customer satisfaction. Deploying the right set of tools, collaborating work activities, facilitating space for individual concentration, recognizing employees for their efforts and hard work will make the employees feel happy, valued and, connected throughout. Happy employees thrive on meeting the business goals and enhance customer satisfaction.
2. Enhanced productivity
A centralized digital workplace makes information easy to access. Every piece of content is available right from one store. Also, it prevents context switching that will facilitate smooth and easy use of applications/ software resulting in enhanced user experience that leads to high productivity. Adoption of digital transformation services will allow the employees to do more in less time.
Personalizing the content based on the employee’s job profile, location, preferences, and interest will enable the employees to access relevant information. They do not have to waste their time searching for the most relevant content. The time saved can be utilized to focus on productive work.
3. Employee engagement
Engagement does not simply happen, it is an aftereffect of something big. The employee experience is the component that drives employee engagement. The remote workforce scattered across the planet tend to feel left out and disconnected. The digital transformation services enable these remote workers to connect with their team members and inter-departmental employees on a common forum.
Virtual water-cooler sessions can be the savior to employees feeling disconnected while working remotely. The dispersed workforce across the globe can connect over a cup of coffee virtually. Employees feel connected and develop a sense of belonging towards the company resulting in improved employee engagement.
4. Revenue growth:
The digital business transformation of technologies is opening up new opportunities and challenges. Keeping employee needs in their minds and adopting the digital strategy accordingly enhances employee experience. With the adoption of tools and technology, employees are focused on productive works resulting in revenue growth.
According to Forbes, the start-ups that relied on digital-first strategy have shown revenue growth by 34% compared to 38% of traditional enterprises.
Go digital—
A well-strategized digital transformation by putting your employee needs into the picture will drive a better employee experience. This strategy will benefit the organizations moving forward: as the situation is driving the enterprises to adopt the hybrid workplace culture. In the rapidly changing world, organizations have no other choice but to quicken the speed to adopt the digital transformation process.
Modern intranets with the best features are the perfect solution to transform into the digital journey. The strategic approach with advanced digital tools embedded in the digital workplace can make your employee’s journey simpler.
Mesh 3.0, a digital workplace accelerator has all the features that a modern intranet should have. Moreover, Mesh is customizable as per business goals and requirements. Few features include—
Personalization and recommendation
Communication and collaboration
Want to know more about Mesh? Feel free to contact our digital workplace consultants for a demo.
Poonam Chug is AVP - SaaS Strategy & Business. She has worked in various areas, right from designing and executing sales & account management strategies to reengineering digital workplace solutions. With her determined focus on our mission and progressive approach, she has achieved customer delight in the space of AI, Knowledge Mining, Content & Collaboration, Virtual Assistants, RPA and more. Backed with a deep understanding of customer needs and technology, she leads the SaaS business unit with an upshot of maximizing revenue while ensuring customer satisfaction.
Poonam Chug